Plysurf is a handmade bellyboard brand crafted from layered plywood sheets. Inspired by the joy of the sea, sun, and shared time, the brand embraces an inclusive, playful, and bold identity.
The entire visual strategy—from naming and slogan to logo, color palette, and board colorways—has been developed to reflect a warm, surf-inspired spirit.
While the boards invite everyone to connect with the waves, the branding extends this invitation across digital and physical touchpoints with a sunny, energetic tone.
